Changing online Lingerie Market In India – From Whisper to Bold and Loud Statement

The transformation from hidden Intimate wear to the Basis of Outdoor Wear- Lingerie would not be that boring no color piece of cloth with no attention to health and design. Women now would look for designer lingerie which would be a base for outwear like Open tops or Jackets. Colour, elegance, Grace, Designer Laces, Mesh, and decorative crystals would be the basis of Lingerie design as this is now a visible part of Fashion. The lifestyle of the modern woman has transformed her into a multidirectional personality and her wardrobe is now changing from basic Lingeries to a large collection based on Mood and Occasion. Whether you are looking into Online Lingerie or a phsical Retail space , this aspect would be one of the key area to focus on.

Inroads into to Gifting Culture – Lingerie would be a very much a gifting option between the couples for those special moments Valentine, First Night, Anniversaries etc This would not be restricted to Intimate gifting even in future this would make an inroad into the gifting culture of the General society as ultimately this is the most important part of expression and style flaunting. A designer Bra or Lingerie set would be a tool of gifting delight.

Bigger share of Middle and upper Segment in Market Mix- This is the most important part of the changing market as now the woman is spending a bigger chunk on the Lingerie transforming this product into a tool for their personality Extension and projection. Lingerie designers need to work on quality products and designing to stay on top, to be relevant to the bigger pie of the market which is not an easy job as the learning of the product cycle is a long-drawn process and involves time and Investment.

The dominance of quality players with their own Brand Platforms- Future Lingerie would belong to the players developing and offering quality products with the ability to answer every question like Hygiene, Health, Shape retainment, skin-friendliness, suitability to the occasions, details of the product development, etc. A lot of products exist with product stories and construction aspects with no answer to the real Lingerie making and they would be kept aside from the future qualified Buyer.

Developing their own Brand platform would be the most important to be able to sell real quality products to the customers at the right price. Quick options like listing on third-party websites by paying those hefty commissions would not be the survival strategy. Quality Lingerie products are expensive to develop and selling them to informed and premium clients with those Inflated prices with inbuilt heavy commissions would not be possible.

Bold is Beautiful – Bold outwear designs and communications of those intimate moods by way of specific products would be an integral part of the selling strategy. The woman’s voice of her flaunting, expressing, flashing should be an aspect of product designing from the scratch should be on the minds of Lingerie designers. Today’s women are empowered and very clear of brands who work in this direction by contributing with their product development in this direction.

Niche segmentation with Informed Consumers – Future Lingerie markets players need to be very clear of the segments they want to cater. The lingerie market in India is still cluttered with those with no specific product segmentation, sold with third-party high commissions to customers. But this would change in a few years from Now as buyers would be equipped with that solid product information and the players who work honestly to those attributes. Only nice product stories with high-class SEO would sell immediately in destructive markets but in the long term brands with real quality would be able to climb up that ladder of Brand premium.

Invest in Bigger retails Area with Proper choices – Retail spaces in India currently have virtually a negligible share of Lingerie products. A customer walking in really is starved of quality choices and only those retailers mindful of future informed customers and its choices would be able to corner the market share. Retailers who want to sell Lingerie products would need to work on seriously in terms of product offering if they the quality informed customers to walk into their stores

Shallow Beauty to Fashion Statement – A major portion of Lingerie retailers in India till now have been developed offering virtually a piece of cloth with no attention to the details. Few Basic colors and Accessories causing damage to the skin were the order of the day and women were not able to openly discuss these things. But the future market is for Lingerie products who rather work in the direction of Lingerie being a bold Fashion statement. Future Indian Lingerie Buyer would openly discuss all the aspects of flaunting her body and style.

Second Skin with Hygiene Standards – Now the future customers would need to know how quality lingerie answers her questions like Skin rashes, Breast cancer, comfort to her Breast Tissues and private parts, etc. Future Lingerie Brands needs to treat the Lingerie like her second skin and work on product development with the basics like Fabric composition, OEKO TEX standards, quality accessories, pattern making as per the targeted body structures etc. To stay relevant products should be relevant to those quality standards.