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Increasing share of man as a buyer – Lingerie is a product worn by women but it is a no more a clothing product but has transformed into an expression of sensuality and expression of love. More and more men are buying the product as a gifting option to the their partner and to spice up the bedroom affairs. In fact man are also an almost 50% of total buyers in the Lingerie Market.
Bigger share of gifting – Nowadays Lingerie has become a new trend for gifting. In the wedding and on special occasions more and more lingerie products are in demand. In fact now instead of utility products more and more people are looking for the exclusive lingerie products as a gifting options. Manufacturers are very much aware and designing their products to suit this need. For the special moments more and more men and women are looking for the bolder and sensual designs to add the allure and sexuality to speak the language of Love.
Desire of bolder solution for bedroom . Now Lingerie manufacturers are facing the unique demands where more and more bolder and sensual designs are demanded . Special products are designed and demanded involving the sheer materials exposing and giving a very alluring looks to curves and cleavages. There are now the brands specializing in sensual and bold Lingerie’s when you buy Lingerie Online.
Changing mix of Accessories. Lingerie market is not anymore about the bra support and underwear. Wardrobe of the women now has various sets of lingerie accessories to suit the various fashion statements and bolder flaunts. Like new stockings, tights, booby tape bra adjusters , camisole or Shapewears . Women nowadays do not want to compromise on any aspect of their fashion flaunts and need the various accessories options also with the basic bra and panty sets. The Lingerie budget of a women has a fair share of the accessories in the basket when they Buy Lingerie Online.
Emerging clearer segmentation- A lot of women still do not understand about the science of Lingerie like fabric composition and choosing the right lingerie products for various body shapes. But quality Bands like Luxusintim Luxusintim, Victoria’s secret or HunkeMöller are putting a lot of effort into educating users about quality lingerie and its aspects: Till now women could be lured with just design, colors, and price without talking about the quality aspects of lingerie but now a brand needs to be very clear of the segment it needs to operate .
Increased informed customers- Gone are the days when a shopkeeper used to give the women Lingerie in a shy manner hiding in the envelope . Now a women is asking a lot of questions like which dressing needs what kind of lingerie, how do I avoid red marks or rashes, how do I take are of nipple pain or beast pain . A lot of brands are still selling just retagged low quality cheap products but to stay amongst the quality customers brand needs to address the quality needs of the informed customers .
Gender neutral solutions.-With the changing fabric of society now Lingerie products are not only consumed by women but man also has a fair share of usage. Now in the future gender, neutral design and colours will form a very big share of the market. Brands are addressing and aligning their products to be in this space also as it is becoming bigger, and no brand can afford to neglect it.
Changing mix of distribution channels – Right Now a shop next door was the source of Lingerie products and women were content with whatever was available. But in future specialized Brand shops as well the brands will evolve their channels to work with the influencers like makeup artists , Luxury saloons to reach closer to the customers. Single Brand stores and online shops would be the touch point for the majority of customers.
Bolder designs and outerwear. This is the most important aspect of the changing Lingerie market as the Lingerie is now a complete outerwear. Construction designs, colors and patterns are evolving into a complete expression of women’s sensuality and sexuality . Brands need to address these requirements of consumer and they are the USPs of the modern Lingerie market.
